Consumers spent $42.We have collected data and statistics on the Google Play Store. Several big name developers have complained to legislators in the European Union and United States Congress about the inability to compete with Google on Android. Similar to Apple, Google has faced complaints from major developers and open-source advocates that this closed-system approach is bad for developers and competition. The Play Store app is usually located on your home screen but can also be found through your apps. Samsung, HTC, and other manufacturers launched third-party stores in the 2010s, but without the ability to offer them to Android users outside their own customers, developers paid them little interest. The Play Store comes preinstalled on all Samsung smartphones. As part of the contract manufacturers sign up to when using Google’s own Android fork, the Google Play Store and other Google services must be pre-installed.Īlongside Google not allowing third-party app stores to be installed via the web or added to the Google Play Store, it has effectively shut off all competitor app stores. It has partly succeeded, with consumer spending on Google Play almost doubling since 2018, however it is still far behind Apple.Įven though Android at its core is an open-source project, with any developer or manufacturer able to create their own version of it, Google’s proprietary version is the one almost every smartphone uses. Even though Google Play is far larger in terms of users, the Apple App Store has much higher consumer spending. On top of improving quality control, Google has also spent the past few years trying to drive more revenue to its publishers. ✓ Fully transparent ✓ Global reach ✓ Top exchanges integration ✓ Smart retargeting & deep segmentation ✓ Your first party data maximized ✓ Fully managed / self-served Get started Zoomd’s DSP: Masterful UA meets smart retargeting

How to download the google play store